SEOTpreneur PRO
Better business decisions for established TPT sellers
PRO Tools, a community of TPT sellers, and a one-hour onboarding call with Mike. $19/month, $228 paid annually. Sale ends May 7, 2026 at 11:59 PM ET.
PRO is built for established TPT sellers, sellers making around $1,000/month or more, or bigger sellers who want a second opinion. If you're earlier than that, scroll down to "Who this is not for" before you buy.
There's a lot of advice in TPT land
Some of it is awesome. Some of it is outdated. Some of it is angry, venting without being productive. There are many ways up the TPT mountain. But just because something worked for one seller doesn't mean it's the best use of your time, or the right move for your business.
Established sellers usually don't have an information problem. They have a "what should I actually do next" problem.
- Should I update titles or build a new product?
- Should I bundle these or unbundle these?
- Should I email my list this week, or just ride out the slow season?
- Should I run Facebook ads to that resource, or fix the preview first?
- Is this drop in earnings me, or the marketplace?
The hard part isn't finding answers. The hard part is figuring out which advice applies to your situation, and which is just noise.
A place to think clearly about your TPT business
PRO Membership is a working membership for established TPT sellers who want tools and conversations to help them make better business decisions.
It's not another course. It's not a "TPT SEO fixes everything" pitch. It's not a passive-income promise. It's a place where you can show up with real questions, look at your real data, and get an honest answer, sometimes from Mike, sometimes from another serious seller in the community who has been there.
"Our PRO community is a wealth of perspectives that give me cause to pause, and think."
- Liz
Your first hour: an onboarding call with Mike
When you join PRO, the first thing on the calendar is a one-hour onboarding call with Mike.
Here's what that looks like:
- You submit any questions ahead of time in a Google Doc
- We hop on a Zoom call and talk about your specific situation
- The call is recorded so you can rewatch it later like a personal training video
- You leave with specific homework: things to try, things to fix, things to leave alone
Mike's regular consulting rate is $500/hour. During the sale, the entire first year of PRO Membership, one hour onboarding call, tools, community, Saturday Zooms, everything, is $228 paid annually.
This is a focused hour to help you move the needle in your store.
"What sets Mike apart is his ability to analyze data deeply and identify gaps that aren't obvious. His guidance goes far beyond surface-level advice like 'change a title' or 'fix a preview.'"
- Emma, 1:1 consulting client
What's included with PRO Membership
- One-hour onboarding call with MikeFigure out what's working and what's not, homework and specific feedback for your stage of the game.
- PRO community forumDiscussions with other established TPT sellers.
- Direct access to Mike in the forumPost a question, get an answer.
- Self Serve Data ToolUpload your TPT data into something you can actually read.
- PRO keyword toolThe keyword research tool you'll actually use.
- Chrome extension (beta)Limited to PRO members while we test it.
- Mike UniversityShort video courses on the PRO tools, TPT SEO, and using TPT data to know what to fix. Includes the Bootcamp course in video format.
- Saturday Zoom chatsWeekly live calls.
- Saturday Zoom recordingsMany members listen back like a private podcast.
- Co-working spaceDaily TPT grind threads where members commit to what they're working on and report back in the comments about what they actually accomplished.
- Message from MikeExclusive video content for members.
Sometimes you need TPT SEO. And sometimes, you don't.
Here's the thing.
Sometimes a small change to a title gets your product on page one and makes all the difference.
Sometimes a keyword unicorn, high popularity and low competition, actually exists, and shifting your title changes your traffic and earnings.
Sometimes the data shows a leak in your product page funnel: lots of page views, almost no preview clicks, almost no sales. That's a fixable problem.
But sometimes the data doesn't have an answer. Especially when there isn't enough of it.
Sometimes the better move is:
- Make more products
- Follow what's already selling in your store
- Email your list
- Run Facebook ads to a winning product and watch Return On Ad Spend
- Just keep showing up
There's a TPT SEO snowball effect: when a product gets recent sales and other conversion events, it tends to keep ranking. But you can't snowball something that doesn't exist yet.
So the honest answer is often: it depends.
PRO is for sellers who are okay with that answer. We figure out together what your situation actually calls for.
"I just started using Mike for TPT SEO and he is amazing! There are all sorts of ways to go about explaining and implementing TPT SEO, and Mike's way just clicked for me."
- Molly
Who PRO is built for
- TPT sellers making around $1,000/month or more who want help deciding what to work on next
- Bigger sellers, several thousand to $10K+/month, who want Mike's second opinion on what's happening in their store
- Sellers who are tired of generic, loud hype: "earn four figures per month!"
- Sellers who want a calmer, more thoughtful place to think out loud about their business
You don't need to be a top seller. You need enough product, enough sales, and enough data that better decisions can actually produce compound results.
"Mike, his membership and the community is the greatest gift I've had in the time I've been doing TPT."
- Lisa
Who PRO is probably not for (yet)
PRO is probably not the right fit if:
- You're brand new to TPT
- You're making $100 per month and aren't ready for a paid annual membership
- You want guaranteed rankings, guaranteed revenue, or a "do this one thing and win" path
- You're hoping for passive income
If that's where you are right now, that's okay. It's just a different stage.
Mike's free YouTube videos and email community are the better starting point. Put in more reps. Get more products live. Come back when better decisions will actually compound for you.
What members and clients say
"When I first started with TPT, I thought I just needed to keep making products and then the money would start rolling in. Boy was I wrong... The only negative is me, I have to be willing to invest my time in my business. This is not a passive excursion."
- Nancy
"As a Top 100 TPT seller, my store had been in consistent decline for over a year and was down nearly 40%. Despite experience and past success, I struggled to pinpoint what was no longer working. Through Mike's data-driven coaching and strategic guidance, my store has not only stabilized but got back up by 30%."
- Emma, 1:1 consulting client
"I really need this side gig to take off."
- Missy, PRO community member, on what's at stake
What it costs
Sale price: $19/month, $228 paid annually Sale ends: May 7, 2026 at 11:59 PM ET
There is no monthly payment option. PRO Membership is annual only.
After the sale, the price isThe current price is $25/month, $300 paid annually.
If you join now and your membership stays active, you're grandfathered at $300/year on renewal for as long as you stay active. If you cancel and come back later, you can resubscribe at whatever the current rate is.
In July 2026, the price for new members goes to $37/month, $444 paid annually.
So joining during this sale locks in the lowest price you'll ever pay on PRO.
14 days after your onboarding call
Here's how the refund works.
You join. You book your onboarding call. You do the call.
You then have 14 days after the call to decide whether PRO is a good fit. If you decide it wasn't worth your time, ask for a full refund and we'll send it. No problem.
For what it's worth, Mike has done over a thousand hours on Zoom with TPT sellers, and no one has asked for a refund after the call.
A quick walkthrough so there are no surprises
- You get an email with your next steps
- A team member reaches out to confirm your TPT store and make sure PRO is a good fit for you
- You reply with a few times that work for your onboarding call
- Mike books you into the next available slot
- You get access to the tools, the community, and Mike University right away
- You do the call
- You get the recording, notes, and homework
- You start using the community and tools to work on the homework
FAQ
No. PRO Membership is annual only.
A few reasons. The onboarding call is one focused hour with Mike, and that doesn't fit a "try for a month" model. Members who actually use PRO well are committed to a year of working on their store. Monthly billing tends to attract a different kind of behavior, and that changes the community.
The 14-day post-onboarding refund handles the "is this for me?" question better than a monthly cancel button would.
Then PRO is probably not the right fit right now.
The free YouTube videos and email community are the better starting point. Get more products live. Get some sales data on the board. When better decisions start to compound for you, PRO will still be here.
PRO Membership requires 50 products, 50 followers, and 50 reviews. If you're not there yet, the free YouTube and email community is a better fit for now.
PRO Membership profiles display each member's TPT store URL. Only the URL, no private data. The community voted for this transparency, and it's part of what makes the conversations real.
If that's not comfortable for you, PRO Tools is an alternative. Same price, includes the tools, Mike University, and the onboarding call. It does not include the community forum, ongoing access to Mike through forum posts, co-working, Saturday Zooms, recordings, or Message from Mike.
If you're not sure, you can start with PRO Tools and we can talk about switching to PRO Membership during your onboarding call.
- PRO Membership = tools + community + ongoing access to Mike + Saturday Zooms + co-working + onboarding call.
- PRO Tools = tools + Mike University + onboarding call. No community.
Same price so it's easy to switch between the two. PRO Tools exists for sellers who don't qualify for the community, or who don't want their store URL visible. Most established sellers join PRO Membership.
No. Sometimes TPT SEO is the answer. Sometimes it isn't.
PRO is broader than that, bundling, pricing, email, ads, sale strategy, what to create next, what to leave alone. If you want a "TPT SEO fixes everything" promise, this isn't it.
Awesome! Mike is "tool neutral". Every tool, including SEOTpreneur PRO, has strengths and weaknesses. Nothing works for everyone all of the time. Find the tools that work for you. Mix and match. Try different things until you find what works for your business. If you like Mike's free YouTube videos and email community, you'll love the paid PRO community.
Most members don't use everything. Some show up for the onboarding call. Others like being able to ask Mike questions in the forum. Some are here for the community and the daily co-working threads. Some TPT sellers hop on the Saturday Zoom recordings.
The membership doesn't require a full-time commitment. It's there when you want it.
Email with next steps, a team member confirms your TPT store, you send back times for your onboarding call, Mike books you in, access to tools and community starts right away, you do the call, you get notes, homework, recording, and you start working on what's next.
14 days after your onboarding call. Full refund if it wasn't a good use of your time.
That's what the 14-day post-call refund is for. Do the call, see how it lands, decide. If it wasn't worth your time, ask for a refund.
You don't need more advice from TPT land.
You need the right second opinion, the right tools, and a community of serious sellers thinking through the same questions you're thinking through.
PRO Membership: $19/month, $228 paid annually. Sale ends May 7, 2026 at 11:59 PM ET.
Cheers, Mike